Richard Lindner – Email Marketing Mastery

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Discover the proven plan for effortless, automated email marketing that generates AT LEAST 200% more sales from the list you already have (even if it’s tiny)

Turn into a Licensed E-mail Advertising Grasp

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Uncover the confirmed plan for easy, automated electronic mail advertising and marketing that generates AT LEAST 200% extra gross sales from the listing you have already got (even when it’s tiny)

What You’ll Study

The Excellent Promotional Calendar

Develop a 30 and 90-day promotional calendar that, when accomplished accurately, leads to income and engagement to hockey stick straight up! Upon getting collected your belongings and perceive the important thing ideas, you’ll be able to create short-term and long-term rolling calendars.

four Magic Questions

Reply these four “magic” questions earlier than you ever begin writing an electronic mail to set your marketing campaign up for fulfillment. So long as you’ll be able to reply these four questions you’ll know learn how to write an electronic mail that establishes you as an authority in your trade and builds a bond along with your listing.

Factors of Perception

Take into consideration precisely who you’re writing to and precisely why they might wish to purchase—why do they care what it’s important to say? As soon as you’ll be able to outline the specified finish outcome, it is possible for you to to develop a journey by way of your electronic mail copy that takes the client from the place they’re… to the place they wish to be through the use of your services or products.

three Classes of Emails

Learn the way and when to make use of the three totally different classes of electronic mail campaigns—transactional, relational, or promotional. Selecting the right class will be certain that you’re emailing your prospects with the right messaging! (That is learn how to ship a number of campaigns and gives with out BURNING your electronic mail listing.)

Turn into a Licensed E-mail Advertising Grasp & Study How you can Generate the Highest ROI of ANY Advertising Technique in Your Enterprise…

Create the PERFECT promotional calendar for your enterprise… (Do that proper and also you’ll see income AND engagement hockey stick straight up!)
Guarantee your emails truly make it to the inbox… (HINT: follow poor listing hygiene and your deliverability will endure)
Use confirmed methods to get MORE opens and MORE clicks from even your most engaged and dependable subscribers…
Study which targets and metrics you need to be monitoring on a day-to-day foundation to measure your E-mail Advertising success…
Checklist “CPR”… How you can clear and revive your useless (or almost useless) electronic mail lists and get them opening and clicking once more!
Uncover the four “magic” electronic mail copywriting questions (and why answering four easy questions will virtually write your electronic mail copy for you)
Queue the Click on: 6 psychological methods to get your subscribers primed and able to click on the hyperlinks in your emails
three segmentation methods that truly work and be certain that you’re solely emailing your excellent prospects! (That is learn how to ship a number of campaigns and gives with out BURNING out your electronic mail listing)

Our model new interface makes it straightforward so that you can navigate and devour the content material and monitor your progress on the way in which to changing into an E-mail Advertising Grasp

The two most essential inquiries to reply earlier than triggering ANY marketing campaign to a brand new subscriber (Get this improper and the following button they click on could possibly be Unsubscribe… or worse—Spam)

E-mail Indoctrination: The right welcome electronic mail marketing campaign to begin constructing actual relationships along with your new subscribers and turning them from strangers into pals
Marketing campaign Mapping: How you can discover and duplicate your most profitable advertising and marketing campaigns (so that you all the time know what you’re selling and while you’re selling it)
The one four causes individuals purchase from you (and learn how to leverage them to generate extra gross sales out of your electronic mail advertising and marketing efforts)
The 9 sneaky methods that triple your electronic mail open charges (and when to make use of them)
Marketing campaign Creation: The 5 kinds of electronic mail campaigns you need to be utilizing in your enterprise (and learn how to Storyboard and craft each)
three must-use instruments to observe your electronic mail deliverability (and be sure you’re entering into the inbox)

Course Particulars

Module 1

The Function of E-mail Advertising

Lesson 1: Meet Your Teacher
Lesson 2: The Function of E-mail Advertising
Lesson three: THREE Completely different “Sorts” of Emails
Lesson four: The TWO Ship Sorts
Lesson 5: E-mail Advertising & Checklist Constructing

Module 2

Creating Your Advertising Calendar

Lesson 1: The Function of Your Advertising Calendar
Lesson 2: Gathering Promotional Property
Lesson three: Creating Your 30 Day Calendar
Lesson four: Creating Your 90 Day Calendar

Module three

E-mail Marketing campaign Creation

Lesson 1: E-mail Campaigns Defined
Lesson 2: Storyboarding Your Indoctrination Marketing campaign
Lesson three: CASE STUDY: DigitalMarketer
Lesson four: Storyboarding Your Engagement Marketing campaign
Lesson 5: Storyboarding Your Ascension Marketing campaign
Lesson 6: Storyboarding Your Consumption Marketing campaign
Lesson 7: Crafting a Upsell Marketing campaign
Lesson eight: Storyboarding Your Segmentation Marketing campaign
Lesson 9: CASE STUDY: Greatest Purchase
Lesson 10: CASE STUDY: Kate Spade
Lesson 11: Storyboarding Your Re-Engagement Marketing campaign
Lesson 12 CASE STUDY: DigitalMarketer Re-Engagement Marketing campaign
Lesson 13: CASE STUDY: DigitalMarketer Win Again Marketing campaign

Module four

E-mail Copywriting & Design

Lesson 1: Harvesting Confirmed Gross sales Copy
Lesson 2: The FOUR Causes Individuals Purchase
Lesson three: Factors of Perception
Lesson four: Crafting Your Topic Traces
Lesson 5: Crafting Your Physique Copy
Lesson 6: Queuing the Click on

Module 5

Optimizing Opens & Clicks

Lesson 1: Getting Extra Opens
Lesson 2: Getting Extra Clicks

Module 6

Monitoring & Measuring Outcomes

Lesson 1: Benchmarking Your Outcomes
Lesson 2: What to Monitor & When To Monitor it!
Lesson three: DEMO: E-mail Stats Monitoring Sheet

Module 7

E-mail Deliverability

Lesson 1: three Methods to Show You’re NOT a Spammer
Lesson 2: Your Mailer Repute
Lesson three: Your Sender Infrastructure
Lesson four: Your Subscriber Engagement
Lesson 5: Monitoring & Monitoring Deliverability

What You’ll Get

Whenever you enroll right now, you’ll obtain instantaneous entry to:

The E-mail Advertising Mastery Course
7 Core Modules
46 Video Classes
four Handouts
7 Quizzes (one for every module)

Plus, upon profitable finishing of the course and all exams additionally, you will obtain:

A badge designating you as a Licensed E-mail Advertising Specialist that may be hosted in your web site, electronic mail signature and LinkedIn profile.
A digital, printable certificates appropriate for framing

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