Richard Lindner – Email Marketing Mastery

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Turn into a Licensed E-mail Advertising and marketing Grasp

6-5-3-4

Uncover the confirmed plan for easy, automated e mail advertising and marketing that generates AT LEAST 200% extra gross sales from the checklist you have already got (even when it’s tiny)

What You’ll Be taught

The Excellent Promotional Calendar

Develop a 30 and 90-day promotional calendar that, when accomplished appropriately, ends in income and engagement to hockey stick straight up! Upon getting collected your belongings and perceive the important thing ideas, you possibly can create short-term and long-term rolling calendars.

four Magic Questions

Reply these four “magic” questions earlier than you ever begin writing an e mail to set your marketing campaign up for achievement. So long as you possibly can reply these four questions you’ll know tips on how to write an e mail that establishes you as an authority in your business and builds a bond along with your checklist.

Factors of Perception

Take into consideration precisely who you’re writing to and precisely why they could need to purchase—why do they care what you must say? As soon as you’ll be able to outline the specified finish end result, it is possible for you to to develop a journey by means of your e mail copy that takes the client from the place they’re… to the place they need to be by utilizing your services or products.

three Classes of Emails

Find out how and when to make use of the three completely different classes of e mail campaigns—transactional, relational, or promotional. Selecting the proper class will make sure that you’re emailing your prospects with the proper messaging! (That is tips on how to ship a number of campaigns and provides with out BURNING your e mail checklist.)

Turn into a Licensed E-mail Advertising and marketing Grasp & Be taught How you can Generate the Highest ROI of ANY Advertising and marketing Technique in Your Enterprise…

Create the PERFECT promotional calendar for your corporation… (Do that proper and also you’ll see income AND engagement hockey stick straight up!)
Guarantee your emails really make it to the inbox… (HINT: observe poor checklist hygiene and your deliverability will endure)
Use confirmed tips to get MORE opens and MORE clicks from even your most engaged and dependable subscribers…
Be taught which objectives and metrics try to be monitoring on a day-to-day foundation to measure your E-mail Advertising and marketing success…
Record “CPR”… How you can clear and revive your lifeless (or almost lifeless) e mail lists and get them opening and clicking once more!
Uncover the four “magic” e mail copywriting questions (and why answering four easy questions will virtually write your e mail copy for you)
Queue the Click on: 6 psychological tips to get your subscribers primed and able to click on the hyperlinks in your emails
three segmentation methods that truly work and make sure that you’re solely emailing your good prospects! (That is tips on how to ship a number of campaigns and provides with out BURNING out your e mail checklist)

Our model new interface makes it simple so that you can navigate and devour the content material and monitor your progress on the best way to turning into an E-mail Advertising and marketing Grasp

The two most necessary inquiries to reply earlier than triggering ANY marketing campaign to a brand new subscriber (Get this incorrect and the following button they click on may very well be Unsubscribe… or worse—Spam)

E-mail Indoctrination: The right welcome e mail marketing campaign to start out constructing actual relationships along with your new subscribers and turning them from strangers into associates
Marketing campaign Mapping: How you can discover and duplicate your most profitable advertising and marketing campaigns (so that you at all times know what you’re selling and while you’re selling it)
The one four causes folks purchase from you (and tips on how to leverage them to generate extra gross sales out of your e mail advertising and marketing efforts)
The 9 sneaky tips that triple your e mail open charges (and when to make use of them)
Marketing campaign Creation: The 5 sorts of e mail campaigns try to be utilizing in your corporation (and tips on how to Storyboard and craft each)
three must-use instruments to watch your e mail deliverability (and be sure to’re stepping into the inbox)

Course Particulars

Module 1

The Function of E-mail Advertising and marketing

Lesson 1: Meet Your Teacher
Lesson 2: The Function of E-mail Advertising and marketing
Lesson three: THREE Totally different “Varieties” of Emails
Lesson four: The TWO Ship Varieties
Lesson 5: E-mail Advertising and marketing & Record Constructing

Module 2

Creating Your Advertising and marketing Calendar

Lesson 1: The Function of Your Advertising and marketing Calendar
Lesson 2: Gathering Promotional Property
Lesson three: Creating Your 30 Day Calendar
Lesson four: Creating Your 90 Day Calendar

Module three

E-mail Marketing campaign Creation

Lesson 1: E-mail Campaigns Defined
Lesson 2: Storyboarding Your Indoctrination Marketing campaign
Lesson three: CASE STUDY: DigitalMarketer
Lesson four: Storyboarding Your Engagement Marketing campaign
Lesson 5: Storyboarding Your Ascension Marketing campaign
Lesson 6: Storyboarding Your Consumption Marketing campaign
Lesson 7: Crafting a Upsell Marketing campaign
Lesson eight: Storyboarding Your Segmentation Marketing campaign
Lesson 9: CASE STUDY: Finest Purchase
Lesson 10: CASE STUDY: Kate Spade
Lesson 11: Storyboarding Your Re-Engagement Marketing campaign
Lesson 12 CASE STUDY: DigitalMarketer Re-Engagement Marketing campaign
Lesson 13: CASE STUDY: DigitalMarketer Win Again Marketing campaign

Module four

E-mail Copywriting & Design

Lesson 1: Harvesting Confirmed Gross sales Copy
Lesson 2: The FOUR Causes Individuals Purchase
Lesson three: Factors of Perception
Lesson four: Crafting Your Topic Traces
Lesson 5: Crafting Your Physique Copy
Lesson 6: Queuing the Click on

Module 5

Optimizing Opens & Clicks

Lesson 1: Getting Extra Opens
Lesson 2: Getting Extra Clicks

Module 6

Monitoring & Measuring Outcomes

Lesson 1: Benchmarking Your Outcomes
Lesson 2: What to Monitor & When To Monitor it!
Lesson three: DEMO: E-mail Stats Monitoring Sheet

Module 7

E-mail Deliverability

Lesson 1: three Methods to Show You’re NOT a Spammer
Lesson 2: Your Mailer Status
Lesson three: Your Sender Infrastructure
Lesson four: Your Subscriber Engagement
Lesson 5: Monitoring & Monitoring Deliverability

What You’ll Get

While you enroll as we speak, you’ll obtain immediate entry to:

The E-mail Advertising and marketing Mastery Course
7 Core Modules
46 Video Classes
four Handouts
7 Quizzes (one for every module)

Plus, upon profitable finishing of the course and all exams additionally, you will obtain:

A badge designating you as a Licensed E-mail Advertising and marketing Specialist that may be hosted in your web site, e mail signature and LinkedIn profile.
A digital, printable certificates appropriate for framing

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